Viva! campaigns for a vegan world because most farmed animals spend their short and miserable lives in the filth of factory farms and are killed with sickening barbarity. We expose this abuse by secretly going inside these shameful places and filming the suffering – publicising it with nationwide campaigns that bring about change. Billions of animals are also killed at sea causing immense suffering and the ecological collapse of the oceans – see here.
Viva! monitors the latest research from all over the world on the environment and development issues and argues for change with hard science.
Viva! organises demonstrations and imaginative local campaigns to ensure the public know what’s happening in their area.
Viva! provides all the information and support necessary to help people change their diet because the best way to protect animals is to stop eating them.